Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets

Corporate Social Responsibility in Emerging Markets : the Chilean Experience

Little is known about corporate social responsibility (CSR) in lesser developed countries. To address this knowledge gap, we used Chile as a test case, and conducted 44 in-depth interviews with informants who are leading CSR initiatives. Using institutional theory as a lens, we outline the state of CSR practice in Chile, describe the factors that have led to the emergence of CSR, and note the b...

Impact of Corporate Social Responsibility on Otc Medicines Consumers

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the s...

Gauging Malaysian Consumers Perspectives about Corporate Social Responsibility

Corporate Ethics and Corporate Social Responsibility in Reinforcing Consumers Bonding: An Empirical Study in Controversial Industry

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Beyond corporate social responsibility: minnows, mammoths and markets

‘Corporate Social Responsibility’ (CSR) has become the mainstream prescription by business and governments for dealing with social and environmental ills. It is a voluntary form of self-regulation that aims to tackle everything from human rights and labour standards to limiting carbon dioxide emissions that lead to climate change. But because CSR ultimately lies within the framework of markets,...